Behind this link is all the information you need:
This is a publicity and membership-attraction campaign for ALL  CLUBS to make use of.
 
STARTS 1 May 2017 and runs for three months minimum.
 
The campaign has been developed by specialists in social media who are not Rotarians (but are now familiar with Rotary) - this means that they are able to create messages relevant for the non-Rotarian public.
 
You will note that some posts and posters are a little "edgy" - this is deliberate to encourage engagement with the posts.